An Interactive Guide to Writing a Brief for Communications Agencies

Use this site to learn about best-practice briefing and write your own brief at the same time!
Client Brief is free to use and completely secure yet does not need any usernames or passwords (see how ).  Contact us for information and prices to customise this site for your own organisation.

Here are 3 compelling reasons why it is worth writing a brief: 

• It leads to better, more effective and measurable work
• It saves time and money
• It makes remuneration fairer.

See also: What is a Client Brief?

There are 3 key principles behind a good brief:

• Written briefs
• Clarity of thinking
• Clearly defined objectives.

Food for Thought :
Think about briefing in a different way