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How this Site Works | Why Write a Brief? | Principles of a Good Brief | Industry Best Practice |
Use this site to learn about best-practice briefing and write your own brief
at the same time! |
Here are 3 compelling reasons why it is worth writing a brief:
See also: What is a Client Brief? |
There are 3 key principles behind a good brief:
Food for Thought : |
This is a best practice guide to briefing communications agencies, developed by Working Learning Ltd. in association with the main trade bodies (see above). It is based on joint industry research with over 200 client and agency organisations. |